Back to Bidders

Nativo

Features

Bidder Code nativo Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter yes
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 263
GPP Support some (check with bidder) DSA Support no
USP/CCPA Support yes COPPA Support no
Supply Chain Support yes Demand Chain Support check with bidder
Safeframes OK check with bidder Supports Deals check with bidder
Floors Module Support yes First Party Data Support no
Endpoint Compression check with bidder ORTB Blocking Support yes
User IDs all Privacy Sandbox check with bidder
Prebid Server App Support yes

Note

The Nativo Bidder adapter requires setup before beginning. Please contact us at prebiddev@nativo.com beforehand.

Adapter Behavior

The Nativo Prebid Server adapter (both PBS-Go and PBS-Java) is a pure pass-through adapter. It forwards the full OpenRTB bid request to Nativo’s endpoint without transformation. The only modification made by Prebid Server core is rewriting imp[].ext — stripping the ext.prebid.bidder.nativo routing wrapper so the bidder receives ext.bidder directly.

The Java implementation uses the shared GenericBidder class, making it functionally identical to the Go adapter.

Media type detection (banner, video, native) is determined at response time by inspecting the matched imp object.

Bid Params

Prebid Server

The Prebid Server adapter requires at least one of the following identifiers on each impression. They are passed through in imp[].ext.bidder and imp[].tagid as standard OpenRTB fields.

imp[].tagid is the preferred integration method. This allows Nativo to set up a single catchall placement that will auto-create new placements based on a configurable request threshold on unique tagids (20k is default).

placementId should be reserved for unique use cases.

At least one of tagid, placementId, or gpid must be provided.

Name Scope Description Example Type
imp.tagid optional (preferred) The Ad Slot Tag ID — a standard OpenRTB field and the recommended identifier. See OpenRTB 2.6 imp.tagid. homepage_infeed_atf string
placementId optional The unique Placement ID assigned by the Nativo platform. Set by the publisher in imp[].ext.prebid.bidder.nativo.placementId — Prebid Server translates this to imp[].ext.bidder.placementId before forwarding the request to Nativo. Reserved for unique use cases. 12345678 integer
imp.ext.gpid optional (standard Prebid field) The Global Placement ID (GPID). Used as a fallback if neither tagid nor placementId is present. See GPID docs. /22888152279/publication/placement/gpid_example string

Example OpenRTB request to Prebid Server (banner)

{
  "id": "request-1",
  "site": {
    "page": "https://example.com/article",
    "publisher": { "id": "pub-123" }
  },
  "imp": [{
    "id": "imp-1",
    "tagid": "homepage_infeed_atf",
    "banner": {
      "format": [{ "w": 300, "h": 250 }]
    },
    "ext": {
      "gpid": "/123456/homepage_infeed_atf_1",
      "prebid": {
        "bidder": {
          "nativo": {
            "placementId": 12345678
          }
        }
      }
    }
  }],
  "tmax": 1000
}

What Nativo’s endpoint receives

Prebid Server rewrites imp[].ext, stripping the ext.prebid.bidder.nativo routing wrapper. placementId is promoted from imp[].ext.prebid.bidder.nativo.placementId → imp[].ext.bidder.placementId:

{
  "id": "request-1",
  "site": {
    "page": "https://example.com/article",
    "publisher": { "id": "pub-123" }
  },
  "imp": [{
    "id": "imp-1",
    "tagid": "homepage_infeed_atf",
    "banner": {
      "format": [{ "w": 300, "h": 250 }]
    },
    "ext": {
      "gpid": "/123456/homepage_infeed_atf_1",
      "bidder": {
        "placementId": 12345678
      }
    }
  }],
  "tmax": 1000
}

If no params are provided, Nativo receives "ext": { "bidder": {} } and relies on imp.tagid or imp.ext.gpid for placement matching.

Example with native format

{
  "imp": [{
    "id": "imp-1",
    "tagid": "homepage_infeed_atf",
    "native": {
      "request": "{\"ver\":\"1.1\",\"layout\":1,\"adunit\":2,\"assets\":[{\"id\":1,\"required\":1,\"title\":{\"len\":90}},{\"id\":2,\"required\":1,\"img\":{\"type\":3,\"wmin\":300,\"hmin\":200}}]}"
    },
    "ext": {
      "gpid": "/123456/homepage_infeed_atf_1",
      "prebid": {
        "bidder": {
          "nativo": {
            "placementId": 12345678
          }
        }
      }
    }
  }]
}

Prebid.js

Name Scope Description Example Type
placementId required Publication placement ID value from the Nativo Platform 13144370 integer
url optional Publication URL associated with the placement ID in the Nativo Platform https://example.com/article string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_nativo hb_bidder_nativo hb_adid_nativo
hb_size_nativo hb_source_nativo hb_format_nativo
hb_cache_host_nativo hb_cache_id_nativo hb_uuid_nativo
hb_cache_path_nativo hb_deal_nativo

Back to Bidders